Meet Jef

Easy Social Media wouldn’t exist without its founder, the man who sits on the Iron Throne, our dear leader (he told us to say that…), Jeffrey Kay.

Having started over 20 businesses since 1982, ranging from pizza powerhouse Eagle Boys Pizza, to the daredevils at NZ Aerosports, and radio darling George FM, Jef understands what it takes to make a small business thrive. He brings with him an unquenchable thirst for knowledge in the digital space, a passion for all things social, and a surprisingly accurate beer pong shot.

When he’s not helping you build an empire you’ll probably find him surfing or spending time with his two kids and Wonder Woman partner Anna (the true star of the ESM offices). We put him under the spotlight with our patented staff quiz:

What would you be if you could be anything (aside from social media wizard/​entrepreneurial polymath of course!)?

A South Sea island beach bum – nothing but crisp waves, hot sun, and a cool drink.

What would your superpower be?

I’d love to have superhuman patience. (Rest of the office: We’d love that too).

Would you rather battle one horse-sized duck or 100 duck-sized horses?

Give me the horse-sized duck, I like a challenge.

Serious question – pineapple on a pizza, yes or no?

Yes, if you’re looking to get the whole family involved on pizza night you’ve usually got to have a bit of pineapple involved (plus I’m a bit of a secret bogan).

Lastly, what’s your favourite meme?

Can’t go past the first-ever viral meme, the indelible Angry Cat.